Gordon Ramsay will open a second ‘Street Burger’ restaurant in London next month.

The chef has taken on a former Byron – that struggling brand – site on Charing Cross Road. Prime position. Will his name live up to the rent?

The restaurant will be spread over two floors, with graffiti on the walls, and space for outdoor dining in April (ahead of indoor dining in May).

Street Burger arrived on the scene in December 2020, with a relatively classic menu, though one far pricier than many other brands. Other than the odd note on social media, little has been said about the concept. It’s Ramsay, it’s burgers. It’s not that interesting.

Nick Weir, co-managing director at the hospitality property firm Shelley Sandzer, said: “Coming from one of this generation’s most revered chefs, there’s no doubting the quality or credentials of Street Burger, and chef Ramsay’s investment in the industry at this most challenging time is vital.

“Charing Cross Road runs right through the heart of London’s West End, and this site therefore needed a really strong brand that could play its role in bringing vibrancy back to the capital. Street Burger will do just that and their signing a vote of confidence in the West End.”