Tuscan wine dynasty opens Mayfair restaurant

Ristorante Frescobaldi - Interior 3 (low-res)The Frescobaldi family – who have produced some of Tuscany’s finest vintages since 1308 – have opened their first restaurant and wine bar outside of Italy. No prizes for guessing where they have chosen for their foray into foreign territory.

So, Ristorante Frescobaldi follows in the footsteps of Quattro Passi and Assunta Madre by choosing Mayfair for its first international site. Let’s just say that experience has shown that success in the home country is often no guide to success in the London market!

Ristorante Frescobaldii, which already has outposts in Florence and Rome’s Fiumicino airport, launched in New Burlington Street, on the former site of Downtown Mayfair. As you would expect, the restaurant offers an extensive array of wines, many produced by Marchesi de’ Frescobaldi’s nine estates (predominantly in the hills around Florence and Siena).

The project comes to us from the Frescobaldis and Good Food Society, a new hospitality venture promoted by Levent Büyükuğur, founder of Istanbul Doors, an international restaurant group with over 40 venues in Turkey, the UK, Russia and Azerbaijan.

 

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