Soft launch: Stokey’s favourite brunch spot The Good Egg heads for Soho

The chef’s behind Stokey’s mega popular brunch spot The Good Egg (just check out that weekend perma-queue!) bring their unique mix of Middle Eastern cooking and spicing with British ingredients to Soho’s Kingly Court this December. The follow-up draws on the distinctive Jewish café-culture of Montreal and Tel-Aviv’s vibrant street-food scene for an all-day restaurant, bakery and bar.

Be first to sample the Good Egg Soho with a 50% off soft launch 29-30 November, ahead of the official launch on 1 December. Email reservations@thegoodegg.co to book for brunch (8 am-5 pm), lunch (noon-5 pm) or dinner (5-10 pm) with the subject line: ‘Reservation for The Good Egg Soho’s public soft launch’. Specify your name, date, time preferred, no. of guests and any allergies/special requirements.

Joel Braham, Alex Coppard and Oded Mizrachi’s Good Egg 2.0 will reflect seasonal, British produce, influenced by the cooking of exilic Jews all over the world. The new all-day menu will include: slow braised Hanukah-style brisket hash packed with caramelized onions, home-fries, Russian dressing & pickles, topped with a fried egg; the Challah French toast sandwich with white peach jam, candied pecans and crème fraiche; and Sabih – an Iraqi aubergine pita with tahini, mango amba, dak dak, pickles and zhoug.

The dinner menu will be built around the charcoal-fired Israeli Mangals, a pita oven and the on-site smoker with Pastrami cured salmon and caper schmear; Za’atar fried chicken thighs with chilli honey; and. Baharat roasted delicia pumpkin with toasted nigella seeds, house labneh and femented herb stalk oil.

Alongside the all-day menu, the in-house bakery will offer homemade, freshly baked breads and cakes, with the counter stacked with challah, hand-rolled bagels and Oded’s ever-popular babka, as well as hot Manoushi flatbread with honey and za’atar from the wood-fired oven. A selection of North American-inspired bagels, hearty sandwiches and colourful, Middle Eastern salads will also be available to takeaway.

The Good Egg raised £600,000 in a recent crowdfunding campaign for their Soho site, with investments from friends, family, patrons, neighbours, social media followers and private investors www.thegoodeggn16.com/crowdfunding.

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