Gordon Ramsay launches his TV-tie-in restaurant brand Hell’s Kitchen in London this week, closely followed by a high-rise City branch of Bread Street Kitchen which will be the 100th restaurant in his global empire.
Originally a tough area of New York, Hell’s Kitchen lent its name to the chef’s reality TV cooking show first aired in the UK 22 years ago, which has now run for 24 seasons in the US. The first restaurant was spun out under the name in Las Vegas in 2018, and has been followed by six branches in the US and one in Ibiza.
Set in the Cumberland Hotel at Marble Arch, the London venue promises to provide Gordo’s “unmistakable drama, precision and culinary intensity” – although diners will not be expected to master his demanding techniques. The menu features a choice of steaks, beef Wellington, lobster risotto, and at lunchtime the chef’s signature ‘Idiot Sandwich’, with a filling of short rib, spiced tomato chutney, maitake mushroom and Swiss cheese.
Meanwhile, Bread Street Kitchen & Bar is scheduled to open on May 6 on the 59th floor of the 22 Bishopsgate tower, comprising an all-day restaurant and sports bar with a 24-hour licence. It joins a trio of Ramsay operations that launched in the tower last year: Restaurant Gordon Ramsay High, a chef’s table offshoot of his Chelsea flagship; a branch of his Lucky Cat Asian brand; and a cookery school with views. Lucky Cat’s al fresco rooftop terrace, 269m above ground level, will complete the set when it opens later this summer.
