Fitzrovia, Pizza Restaurant Guide

“Top-class pizza at the new outlet by Kew Gardens” (on the site of Hawthorn, RIP) wins a particular thumbs-up this year for this “properly Neapolitan” chain (“down to the shrine to Diego Maradona on the wall” in TW9). It was well-rated this year, if not as stratospherically as days gone by, supporting those who feel: “I don’t seem as keen on this place as everyone else, but it’s fresh and friendly and local”. The group started in Ealing over 15 years ago and – as well as its Kew launch – also added a Paddington branch in 2025 to join those in Fitzrovia, Fulham and Islington.

“Delicious and different pizza” from star LA baker-chef Nancy Silverton – founder of La Brea Bakery and a James Beard Award winner – is “worth undergoing the hotel ambience for” at this café, adjacent to Treehouse Hotel London, which is opposite Broadcasting House. It opened a few months after Covid lockdowns ended in 2001, and has never perhaps inspired the buzz it deserves.

“Sneakily good pizza” – double-fermented Neapolitan-style – ensure that many branches are “always packed” at the Elliot brothers’ still-expanding chain, whose new summer 2025 opening at the Truman Brewery on Brick Lane marked a return to the site of one of their earliest pop-ups in 2013. Nowadays, it’s one of the more commented-on multiples in our annual diners’ poll. Top Menu Tip – “pepperoni and honey!”