Chic counter-dining culture comes to Chelsea

A high-end food market focusing on prime ingredients such as caviar and wagyu with separate European and Japanese dining counters opens next week on the King’s Road in Chelsea.

Arthur’s Market is the brainchild of Artur Voloshin, the entrepreneur behind high-end Belgravia pub The Prince Arthur, which opened earlier this year with a fresh seafood counter in its bar and a Basque restaurant in its upstairs dining room.

The market incorporates a fishmonger, butcher, grocery and deli alongside two eating options: ASA Izakaya, a 12-seat modern sushi bar, and Salvador, a 25-seat wine-bar counter around a wood-fired grill offering pintxo-style plates of European food. 

In the evening, the fresh produce will be cleared away and the shelves hidden behind blinds, creating space for ASA to expand into a sit-down restaurant for up to 30 guests. Led by chef Shaulan Steenson, who trained in Tokyo and has worked for Endo at the Rotunda, ASA promises to offer ‘a fresh perspective on Japanese cuisine’ using high-quality British produce alongside a range of caviar and roe, and accompanied by Japanese sake.

Salvador will showcase a daily rotating selection of seafood and meat from the in-house fish and butcher counters, alongside ‘punchy’ dishes such as beef tartar with barrel-aged soy, bone marrow and a confit egg yolk or a pork pressa with nduja bean stew and wood-fired peppers.

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