Soho House raises millions for further expansion

Soho House has secured £77.7m worth of equity investment to expand its portfolio and ramp up its digital growth.

Raycliff Capital has led the funding charge, with an additional, significant stake arriving from Simon Property Group. The new round of investment means the business is now valued at £1.6bn.

Soho House is expected to focus on its international brand. Most recently, the private members’ club has opened in Mykonos, Hong Kong, and added a third in LA. Over the next two years the group plans further sites in Paris, Austin, Rome, Tel Aviv, Nashville, and Brighton, as well as another hotel in London.

Nick Jones, founder and CEO of Soho House, said: “The next stage of our growth is the recent opening of Soho House Hong Kong, an important step towards our ambition of being a truly global members network. At the same time, the launch of Soho Warehouse in Downtown Los Angeles demonstrates that the demand in mature cities is still huge.

“We have also continued to grow our Cities without Houses membership and now have 38 cities signed up serving 4,500 members (as of October 2019) who live in a city without a House but still want to be part of the Soho House community. This is a key area of growth for the business, opening up Soho House to a wider membership and moving from a purely physical experience to an increasingly digital one.

“We are also delighted to announce a new equity investment in the business today, welcoming further investors who recognise Soho House’s undoubted growth potential and will support our future ambitions, through both physical and digital channels.”

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