Pimlico, Thai Restaurant Guide

2021 Review: The “lovely Thai food” at these reliable cafés is “impressively authentic given that they are a chain” – “excellent value” and “fast”, if occasionally let down by “iffy service”. Founded in 2008 by Saiphin and Alex Moore, who inherited the name of their first East End site, the group has 18 branches in London and expanded to Liverpool, Manchester, Reading (delivery only) and Leeds following the sale of a majority stake to US investors. The couple also have two spin-offs, Lao Café in Covent Garden and the new Chinese noodle bar Hoh Sek in St Katharine Docks.