Pimlico, Pizza Restaurant Guide

“Quality pizzas served by nice people in a bustling, energetic atmosphere. What’s not to like?” It’s a formula that’s winning massive, post-pandemic expansion for the Elliot brothers’ chain, which is adding eight London sites this year. Perhaps inevitably with such fast growth, it no longer enjoys the stellar ratings of yesteryear, but to an impressive degree also evades criticism: “always decent…”, “I can’t speak for the authenticity, but they’re tasty as hell”. Top Tip: “their pizza home delivery kit is great fun”.