Harden's survey result
Summary
“Sneakily good pizza” – double-fermented Neapolitan-style – ensure that many branches are “always packed” at the Elliot brothers’ still-expanding chain, whose new summer 2025 opening at the Truman Brewery on Brick Lane marked a return to the site of one of their earliest pop-ups in 2013. Nowadays, it’s one of the more commented-on multiples in our annual diners’ poll. Top Menu Tip – “pepperoni and honey!”
Summary
“More hit ’n’ miss than they used to be, but still a go-to chain” – the Elliot brothers’ successful group is heading towards 20 branches in the capital, but “still producing quality dishes despite becoming quite a brand”: “lovely scorched, pillowy-based pizzas with plenty of power in the ingredients” and “reasonably priced for the quality!” Latest to launch, in June 2024, was a branch by Euston.
Summary
“The best whistle-stop pizza in London” for its army of fans – the Elliot brothers’ successful chain continues to grow, with their latest opening in Queen’s Park in June 2023. But even if “you can’t knock the food” or the “realistic prices”, the rest of the experience is somewhere between “pleasant” and “a bit underwhelming”.
Summary
“Much better than the long-established, tired pizza chains!” – the Elliot brothers’ growing group is the most-mentioned of London’s more artisanal pizza multiples in our annual diners’ poll, inspiring joy with their “authentic Neapolitan preparation, with quality ingredients” and featuring “yummy crusts and interesting flavour combinations”. And you get “consistent quality irrespective of the branch visited” too, even if conditions can be “a little cramped and chaotic”.
For 34 years we've been curating reviews of the UK's most notable restaurant. In a typical year, diners submit over 50,000 reviews to create the most authoritative restaurant guide in the UK. Each year, the guide is re-written from scratch based on this survey (although for the 2021 edition, reviews are little changed from 2020 as no survey could run for that year).
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