Q&A: Velocity CEO Alex Macdonald shares his foodie credentials

Alex Macdonald

Alex Macdonald is co-founder and co-CEO of the leading hospitality and technology mobile app, Velocity. The company has partnered with the most prestigious names in dining and continues to pioneer the world’s best dining experience. Alex was a Turnaround CEO in his previous career at privately owned industrial group AIAC. From the age of 23 Alex managed the acquisition, optimisation and growth of multinational manufacturing companies, ranging in size from $50 – $200m in sales. Alex also has front-line experience managing restaurants and bars in France and is passionate about creating the perfect dining experience. Read more about Velocity here.

Harden’s: What was your best gastronomic experience?

Alex: Impossible to answer! But I have to say James Knappett and Sandia Chang’s Kitchen Table recently blew my mind.

H: (Our reporters would certainly agree with that – the Kitchen Table at Bubbledogs was ranked number 20 in the Sunday Times Top 100 UK Restaurants last year, which is powered by Harden’s.)

H: Who is your fave Celebrity Chef?

A: Nigella… I have had a crush since I was a kid.

H: (Don’t we all?!)

H: Great British Bake-off or MasterChef?

A: MasterChef! Greg Wallace and John Torode are brilliant.

H: What’s your speciality dish when you cook at home?

A: Deliveroo 😛

H: If you had to choose your final meal what would it be?

A: That’s an ominous question, do you know something I don’t? Jamón Ibérico de Bellota to start, followed by an Argentinian fillet steak cooked rare over hot coals accompanied by nothing other than a bottle of Opus One. I’m not a huge dessert fan, so I would just finish off with a Calvados.

H: (Sounds good to us!)

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