Oro Sushi has recently launched in Wimbledon as a delivery-only, pescatarian-led venture.
The upmarket dark kitchen is the latest in a string of new brands which are marketing ambitious delivery meals to diners without high street premises in their business plan.
Backers include Zuma Global executive chef, Anthony Garlando who has created the venture in partnership with Alexandre Santamaria, founder of Aware Hospitality and sustainability entrepreneur, Nick Yeatman.
The aim is to create restaurant-quality sushi – made with sustainable ingredients – all at affordable prices. With no desire to open a restaurant site, Oro is concentrating on the high-end home experience.
Following a successful first stint in Belgravia, the team secured investment for opening a delivery and collection outlet in Wimbledon – a neighbourhood short on high-end takeaway options.
The pescatarian menu emphasises innovative flavour combinations and embraces creativity. This is not classic Japanese cuisine, but weaves new ideas into traditional recipes. Garlando’s recipes incorporate the Australian seaside flavours that he grew up with to add an interesting twist to various dishes.
Currently delivery is to Wimbledon and the surrounding SW postcodes, with other parts of London targeted for expansion in the near future. The concept is also set to expand oversees, with premises in Bahrain and Saudi Arabia already secured.