Fitzrovia, Fish & Seafood Restaurant Guide

Founded in 2011 by four friends, this interesting concept hit ten sites in London in April 2025 with its debut in Kensington (replacing Street Burger on the high street) and also has a Brighton outpost as well as a handful of footholds in the Middle East and Asia. Fans are still in the majority and say its posh comfort food (the clue is in the name) is “a surprisingly good offering”. But while there are few harsh criticisms, its ratings have over the years slipped to a level that’s only “OK”.

“Superb West African food elevated to a fantastic level” and “presented as fine dining for Western palates is still unusual (for the UK) with its obscure ingredients and flavours” and – having scored huge success at its original site in Brixton – Adejoké Bakare’s transplanted Fitzrovia two-year-old quickly won a Michelin star in 2024 which many reporters feel is “well deserved”: it helps that “staff are genuinely passionate and more-than-willing to answer questions and talk through the sourcing and processes”. However, many reports note that the setting is “slightly basic” (“hard surfaces and close tables” that are “a trad cramped” make it “noisy”) and while fans feel “this is a minor issue when the main focus is the food”, ratings here are dragged down by a vocal minority who say: “this is a laudable effort to bring African cooking to a wider audience but price increases after the Michelin star make the experience feel overpriced”. Top Menu Tips – “delicious rice cake, the most amazing millet and sorghum pasta; and smoked eel”.