Fitzrovia, American Restaurant Guide

2022 Review: This ‘Philadelphia dive bar’ in Cleveland Street, Fitzrovia, has certainly “got the American vibe”, with “US-style beer and bar food” giving a real taste of the City of Brotherly Love. Philly street food classics such as the hoagie and cheesesteak are on the menu – and “it’s not health food, that’s for sure”. Reporters are divided on the results – “defining the category” for fans, “pretty underwhelming” for sceptics. There’s now a second site at Westfield Stratford, complete with baseball batting cages, but a 2021 crowdfunding bid to raise £150,000 for a massive bar under the railway arches in Leake Street, Waterloo, struck out.

Can the arrival of Richard Turner – Meatopia founder and consultant to Hawksmoor, Blacklock and Pitt Cue – help turn around this sagging chain of US smokehouses, launched in 2002 and with 6-7 outlets at its height? His new menu was launched in March 2025 across the remaining Soho, Covent Garden, Camden Town (an all-day diner) and Tower Hill branches, with the focus on US-scale platters of ribs, pulled pork and other meaty cuts.