Belgian gourmet chip shop Frites Atelier is to open a branch in London, in the former Balans Soho premises in Old Compton Street.
Frites Atelier was launched in 2016 by Sergio Herman, the chef behind world-famous restaurant Old Sluis, which he closed three years earlier to focus on several different projects. There are currently three branches in Belgium and one in Holland.
Samuel Nassimi, commercial property consultant at CDG Leisure, said Sergio “focuses on producing the single best gourmet chips in the world and has spent years on end painstakingly perfecting its craft. It is as good as artwork.
“Frites Atelier will launch in the coming weeks at Soho’s most coveted corner, fronting both Frith Street and Old Compton Street – any restaurateur’s dream.
“Frites Atelier has since expanded to open further locations and in other countries, and most recently has struck a partnership with world-renowned chef and restaurateur Riccardo Giraudi to become its global partner in rolling out the brand in select cities. Giraudi has brought the international culinary scene brands such as Beefbar Global, Le Petit Beefbar, Rumore, Anahi and Zeffirino 1939, among many others.
“Frites Atelier London will be the next in line, to be run by him alongside a local partner. This is one to go and check out, if you love chips and a spot of champagne!”
Frites Atelier’s chips are served with a range of sauces including Flemish beef stew, parmesan and basil, spicy rendang and veggie chilli with cheese.
