Harrods is back: new Jason Atherton ‘Social’ and late opening in the Dining Halls

Harrods is celebrating the re-opening of restaurants on May 17th with memorable new launches as well as extended hours at its historic and atmospheric Dining Halls for the first time.

Harrods Social provides a new go-to brasserie at the store

Globally acclaimed chef, Jason Atherton, launches the latest member of his ‘Social’ stable, and his first venture in a department store.

In the bold conversion by Harrods of 2,000 square feet of its lower ground floor (formerly men’s shoes!), he has created an elegantly comforting 114-seat luxury brasserie.

The design incorporates intricately detailed marble cornerstones, atmospheric illuminated brass signage and textured leather upholstery.

Jason Atherton’s culinary talent, combined with the very best in locally sourced product, are the hallmark the team hope to achieve at Harrods Social. The menu puts to use the best of British ingredients in dishes such as Wye Valley asparagus salad, Roasted Cumbrian lamb and shepherd’s pie, Devon crab and Cumbrian beef tartar.

The site had been launched as Harrods Brasserie just shortly before the pandemic hit. It looked like a first statement of intent by the store to create a true destination restaurant. With Atherton’s involvement, this now looks like a certainty.

Jason Atherton commented:

Harrods is the most iconic department store in the world. Its famous Food Halls stock an incredible array of the very best produce from the British Isles, alongside one of the greatest wine shops in the world, the finest coffee, and of course the brilliant Dining Hall. We have shopped here for many years as a family, and to work alongside the amazing team at Harrods is so special.

To bring The Social Company dining philosophy to this renowned location is a dream. At the forefront of the partnership has been creating a menu that complements the shopping experience at Harrods and crafting a dining experience that matches the very best London has to offer.”

Improved dining hours in the Harrods Dining Hall and new Pasta Evangelists

When Harrods Dining Hall re-opens its doors on May 17 it will be with extended hours. By opening from Thursday to Saturday until 10:30pm, customers will now have the opportunity to dine without an eye on the clock to allow for the earlier previous closing time.

There will also be a new Pasta Evangelists stand-alone restaurant, in addition to the array of artisanal pasta dishes they sell in the nearby Food Halls. The line-up after reopening will therefore be as follows:

· Kama by Vineet – Indian cuisine from the kitchen of Vineet Bhatia: the first Indian chef to be awarded a Michelin Star.

· Pasta Evangelists – NEW – you can now dine on the artisan pasta and sauces from this famous supplier (also sold in the Food Halls)

· Fish Bar – the name says it all about this magnet for pescatarians

· The Grill – Baby Chicken is the best-known dish, but this outlet also serves various top quality steaks

· Sushi Bar – a superb selection of sushi prepared to order

· Caviar House & Prunier – the well known brand provides a spoiling selection of caviar treats alongside seafood, oysters and champagne

Opening hours: Monday-Wednesday 12pm-8pm, Thursday-Saturday 12pm-10.30pm, Sunday 12pm-6pm.

Ashley Saxton, Head of Restaurants for Harrods said:

“After a tough year for the British restaurant industry, Harrods is proud to be standing alongside some of the brightest and best in our national culinary scene, and we are delighted to be welcoming a chef of Jason’s calibre to Harrods. Following the launch of Gordon Ramsey burger bar, now Jason Atherton, and with more exciting faces to come, this is the next stage in our strategy of bringing iconic British chefs to this iconic British destination.

We are also to re-open our wider restaurants with the opportunity for customers to enjoy the Harrods Dining Hall until 10.30 from Thursday – Saturday. The Harrods Dining Hall is one of the most historic and atmospheric parts of the store, with a truly world-class selection of restaurant propositions, so I am delighted that customers will now be able to experience Harrods after-dark”.

JASON ATHERTON THE HARRODS SOCIAL, LOWER GROUND FLOOR PHOTOGRAPHER – JULIAN BROAD

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