Dom Moss’s V Revolution, now re-branded as V Rev, opened on Monday in Edge Street, a few minutes’ walk from its previous perch in the Northern Quarter.
Moss launched the business in 2011, selling punk, hardcore and heavy metal records with a sideline in vegan groceries. Two years later he began serving veggie burgers, hot dogs and sarnies, kicking off the move towards being primarily a food venue.
His menu features the sort of diner food that normally relies on meat and dairy products, using wheat-based seitan in such dishes as “pulled porq”, “chikn and whaffles”, and “lobsta salad”. Last month, V Revolution won the title of best UK vegan restaurant at VegFest in London’s Olympia.
V Rev is now open daily from 11am to 11pm, has a licence and employs 23 staff. It also has the in-house Tender Vegan Bakery, run by Moss’s partner, Faridah Newman.