Gloucestershire, Fish & Seafood Restaurant Guide

Chef-patron Gareth Fulford’s small indie is a “friendly” location in which to dine upon sustainable seafood and Cotswolds produce – either from the “great set-price lunch”, which changes weekly, or the bi-monthly-changing à la carte. It doesn’t inspire a huge volume of feedback, but fans say it’s an “underrated” restaurant that outperforms the local competition.

Now in its 49th year and ten years on from the retirement of founder William Beetson, “happily, William’s continues to thrive” as an unusual fishmonger/deli/restaurant, “far away from the sea”. The refurbishment under new owners Ed & Helen Playne “has worked well”, so guests can enjoy “really good fish, always well cooked and nicely presented, but now served in a better space”.