A vibey contemporary Japanese restaurant whose two floors are linked by a dramatic poured-concrete staircase opened in Soho this week. Moi (pronounced to rhyme with ‘boy’), in Wardour Street, is the first launch from an ambitious new company, Mad Restaurants, founded by entrepreneur Artem Login of the international café brand L’Eto.
Former Gordon Ramsay chef Andy Cook leads the kitchen, which offers sushi, sashimi and a menu of prime British ingredients including Orkney scallops, turbot on the bone, Tamworth pork chop and Longhorn beef rib cooked in an open kitchen over binchotan, oak or birch.
Downstairs features an omakase bar and a ‘listening bar’ said to be ‘inspired by the hidden dens of Tokyo and Shinjuku’, while cocktails have been designed by Dino Koletsas, formerly of Harrods and the Artesian bar at the Langham hotel.
Mad’s second project – a Basque-inspired grill restaurant called Alta – will follow next month in Kingly Court off Carnaby Street.
