Mayford, Burgers, Etc Restaurant Guide

The “fancy burgers” usually hit the spot this year at TV chef Gordon Ramsay’s growing diffusion chain, with nine sites in the capital as of mid-2023 (and where the frozen chips are provided by another prominent chef now retired from front-line stove action: the venerable Pierre Koffmann). The odd “mixed experience” or “haphazard service” was still reported, but overall ratings were up.

“Fab burgers with a posh turn” – including “awesome sweet potato fries” – still lead the charge at these Frenchified fast-food outfits, but they are transitioning into a brasserie group under the ownership of Hush Mayfair’s Jamie Barber. The 20-year-old original – a “great, cosy little spot in Camden” – and its Balham offshoot are all that remain as pure burger bars, while Kingston, High Holborn and Chelsea are now branded as brasseries with an extended menu to match.

2021 Review: “When all you want is an old-school burger”, these US-based arrivals of recent years really “hit the spot” – you can “build your own”, with “tons of accessories”; plus “seriously addictive fries”, “thick milkshakes”, and “more soda flavours than is reasonable”. “The eat-in experience is as depressing as McDonald’s”, though, in fact perhaps more so – “some branches have a strangely gloomy ambience” – but fans feel that “if you don’t mind 1980s-rock, a trip can still be surprisingly fun”.