Rival-watch

hangryeyes

We know, dear reader, that you would never be tempted to look at anyone else’s site, but in case you need to talk to any of your friends about the restaurant scene we bring you recent news about three rival publications, so you can show you have your finger firmly on the pulse.

For the first time, the Michelin Guide is this year hosting an event to unveil the new stars it is bestowing on the UK restaurant industry. This follows the unseemly scramble witnessed in the past few years as Michelin has struggled in vain to prevent leaks from spreading via social media through the industry. The stars will be announced at London’s Institute of Engineering (sounds pretty wacky!) on Monday October 3 – so keep an ear at the ready for tweets from the restaurant scene in the last week of September.

Over at The Good Food Guide, now part of the Waitrose brand, Simon Rogan’s L’Enclume in Cartmell, Cumbria, celebrates its fourth year at the top of the pile. Restaurant Nathan Outlaw in Port Isaac, Cornwall, joins L’Enclume with a perfect score of 10, bumping Restaurant Gordon Ramsay out of second place (should that read 200th place?).

Meanwhile Zagat (Google Local as they should really be known, as Tim and Nina Zagat are long gone for all practical purposes) have left us speechless: or at least choked with mirth. Not that we are regular readers of the Zagat newsletter you understand, but a piece on their new, wince-inducing #HangryEyes (Hunger / Angry = Hangry) campaign caught our eye. Which lucky digital media agency were the recipients of the #HangryEye brief we haven’t investigated, but if you have five minutes to kill, you may wish to have a wicket chuckle at how big brands like Google Local, I mean Zagat, can chuck away their cash on utter b*ll*cks. It’s OK, we don’t mind you looking at our competitors just this once…

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