Hoxton, Pizza Restaurant Guide

2021 Review: “Neapolitan influences are evident in the choice of ingredients, and the wood-burning oven makes for good, chewy, charred crusts, unlike most high-street pizzas” – so say fans of this global chain, whose HQ is indeed in Naples. Not everyone is impressed, though, and ratings are dragged down by those who feel it’s merely an “everyday” choice: “OK for a bog-standard group, but not great”.

This “hectic but enjoyable” trio of pizzerias from Alan & Mark Wogan (the late Sir Terry’s sons) – in “lovely Neal’s Yard”, Marylebone and the City – specialises in large 20-inch pizzas (enough for 2 or 3), with “not the usual toppings” – air-dried wagyu beef with truffle creme fraiche, curried minced lamb with smoked burrata – “served alongside the usual ones”. Top Tip – “you can have a half-and-half if you can’t decide”.

“The best whistle-stop pizza in London” for its army of fans – the Elliot brothers’ successful chain continues to grow, with their latest opening in Queen’s Park in June 2023. But even if “you can’t knock the food” or the “realistic prices”, the rest of the experience is somewhere between “pleasant” and “a bit underwhelming”.