Harden's says
Another 'brasserie' concept from The Ivy group; this 200-cover restaurant, with private dining, bar and terrace on Broadwick Street, is part of the Great Portland Estates’ latest West End development, offers all-day dining, Monday to Sunday.
Harden's survey result
Summary
Abu Dhabi royal Sheikh Tahnoon bin Zayed al-Nahyan was – as of mid 2025 – rumoured to be on the verge of buying a £1 billion stake in Richard Caring’s restaurant empire, of which this famous brasserie chain is the crown jewel. Presumably, he’s more interested in ‘rolling out’ the brand in The Gulf and beyond rather than dropping by for a Salmon Fishcake and ‘Ivy Chocolate Bombe’, but if he’d asked the opinion of our annual diners’ poll, we’re not sure that he’d sign on the dotted line. “How can a restaurant with this heritage produce such uninspired, tick-box food?” is a question merited by its poor ratings, ditto what explains the “very slow and disinterested service”? The answer may be that “you don’t come here for the food, obviously” but for the “gorgeous” interior design and “picturesque” locations that continue to underpin their appeal. Let’s hope for the Sheikh’s sake that the middle classes of the Arab World are as undiscerning as those from the UK!
Summary
What does it say about the culinary tastes of the British middle classes that this spin-off chain, with about 40 locations based on the original Theatreland icon, has been such a rip-roaring success? True, there’s some “great people-watching” at the “always buzzing” Chelsea Garden venue (which has one of SW3’s best gardens). And, without doubt, those branches in Kensington, Tower Bridge and Kingston also particularly stand out amongst the rest for their “super atmosphere”. In general though, the knock-off look of their locations “isn’t a patch on the original on West Street, yet pretends to be exactly the same”. And when it comes to their brasserie dishes: although its many followers tout them as “acceptable, albeit nothing special”, their rating-average identifies them as “underwhelming tick-box fare”; all offered by service that’s very “indifferent”. And yet they are “always busy”! In June 2024, it was announced that billionaire Richard Caring had successfully sold his entire Ivy restaurants stake. Now that he is laughing all the way to the bank, it will be interesting to see if ratings reverse, continue or deepen their southward trend.
Summary
With the “lovely decor” replicated from the Theatreland icon for which they are branded, Richard Caring’s “always buzzy” spin-offs have found a gigantic audience nationally. But “these places live off the name for sure” and “it’s the ambience that keeps them going” – while fans say the food is “reliable”, more sceptical types dismiss it as “conveyor-belt cooking”; and say service is merely so-so. Some branches are better than others: best in London is ‘Chelsea Garden’, which has the same “distinctly average” standards as the others, but reliably offers an “uplifting” atmosphere and “great people watching” (and “on a sunny afternoon there is literally NO WHERE ELSE TO BE but its large garden. HEAVEN!!”). Also worth mentioning is the outlet by The Thames in SE1: “excellent views of Tower Bridge”, “even better if outside in summer and convenient for The Bridge Theatre”.
Summary
“You wouldn’t go for ‘haute cuisine’, but as a jolly place to eat comfort food in a spectacular setting, it is hard to beat” – that’s the upbeat view, anyway, on this now-“ubiquitous” brasserie chain. Eight years and 40 openings later, the spin-offs increasingly eclipse the Theatreland original (see also), whose Edwardian features provide the style-guide for its nationwide ‘roll out’. “Even if the unchallenging food reaches no heights, there’s a consistent buzz”, which makes them a “posh”, “fun” choice for a get-together, if not a particularly foodie one. This is particularly the case at the landmark London off-shoots: at ‘Chelsea Garden’ (“gorgeous greenery”); Kensington (“slick”, with a “pretty glitzy crowd”); and on the Thames (“great views over Tower Bridge”). But while it’s always been acknowledged that the mass offering is “a shadow of the mothership’s” – with “average grub at not-so-average prices” – the feeling that the brand has become just “a chain that does not excite” is gaining ever-stronger currency. Service seems more “stretched” nowadays, and a sliding ambience rating is making the whole offering seem ever-more “overrated, for all its modern art and perky décor”.
For 34 years we've been curating reviews of the UK's most notable restaurant. In a typical year, diners submit over 50,000 reviews to create the most authoritative restaurant guide in the UK. Each year, the guide is re-written from scratch based on this survey (although for the 2021 edition, reviews are little changed from 2020 as no survey could run for that year).
Have you eaten at The Ivy Soho Brasserie?
Restaurant details
The Ivy Soho Brasserie Restaurant Diner Reviews
"How can a restaurant with this heritage produce such awful food? Service was also very slow and staff seemed disinterested in clients."
Opening hours
Mon- Sat 8 am-midnight, Sun 9 am-11 pm
Last orders: midnight, Sun 11 pm
Best British, Traditional restaurants nearby
British, Modern restaurant in Soho
Fish & seafood restaurant in Soho
British, Traditional restaurant in Mayfair
Best similarly priced restaurants nearby
French restaurant in Soho
British, Modern restaurant in Soho
British, Modern restaurant in Oxford Circus
