January 2018: A radical new pricing structure was announced - lunchtime customers at Bob Bob Ricard will pay 25% less than diners eating the same dish at dinner.
Anna Haugh (previously head chef at Gordon Ramsay's London House in Battersea), who joined Bob Bob Ricard as executive chef in July 2016, left the Soho restaurant to pursue new challenges in Ocotber 2017.
Harden's survey result
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“Everyone is dazzled by the exotic boothed interior and the press-for-champagne buttons”, when visiting this lavish Russian-owned diner in Soho, which is “super for impressing your guest”. Sceptics say its comfort food is “poor for the price”, but a number of reporters note that it’s “miles better than it was” under chef Anna Haugh (appointed in late 2016).
“An emergency champagne button.... what more can you ask for!?” – Leonid Shutov’s splendidly “OTT” Soho venue, with its conspiratorial and “romantic” booths, provides a “gorgeous setting for a fun night out” or “enjoyable brunch”. Critics fear its “comfort” food is “expensive and ordinary”, but most reporters feel it’s “very enjoyable”.
“Love the ‘press for champagne’ button on every table!” – this “wacky” Soho diner is “perfect for an intimate meal” or “girl’s lunch” thanks to its fun, boothed seating, “OTT” decor and “charming” service; on the downside, the cooking is no more than “high-end comfort food” and “prices are silly for what you get”. Top Menu Tip – “excellent beef Wellington”.
“Subdued light, romantic booths, and quirky touches like a button to summon champagne” – all conducive to creating a “brilliant” impression at this madly “luxurious” Soho diner; “you pay for all that gorgeousness”, naturally, but the “high-end comfort food” is generally very “enjoyable”.
Bob Bob Ricard Restaurant Diner Reviews
"Food that is nicely cooked but leaves a bit of surprise when considering the price... particularly poorly served are vegetarians - the one on our table decreed she could have cooked better at home. A starter of varenky was nothing to write home about, the pickled mushrooms overpowering the dumpling. Paying £2 per person per bread basket was overly mean considering the cost of the mains. Décor is great though, everyone loves the gimmiky champagne button and the fresh flowers, and service is friendly and helpful."
"Slow and indifferent service in an astonishingly overpriced environment full of people taking selfies."
1 Upper James Street, London, W1F 9DF
Mon - Wed 12.30 pm - 3 pm; 6 pm - midnight; Thur - Sat 12.30 pm - 3 pm, 5.30 pm - 1 am; Sun 12.30 pm - 3 pm; 5.30 pm - midnight
Last orders: 11.15 pm, Sat midnight, Sun 11.15 pm