Harden's says
A massive, three-storey site - the eighth UK site in total - for this growing Danish chain.
Harden's survey result
Summary
“Absolutely top-notch food” – “pricey but great!” – is the key to the steady growth enjoyed by this Copenhagen-based Japanese group, whose most recent (2019) openings in Soho and Chelsea join established venues across London. It’s “an interesting concept, well executed” – “fresh and delicious sushi”, yakitori skewers, and “colourful, almost art-directed salads”, delivered in dining rooms that combine clean, Japanese minimalism with Danish hygge.
Summary
“Not Japanese nor pretending to be” – this Danish fusion-chain offers a suspicious-sounding-but-successful mix of “fancy sushi” with “plenty of other stuff on skewers” (i.e. yakitori ‘sticks’). “Some of the non-traditional additions don’t quite work, but those that do are lovely”; and as a group, “where so many others fail, it delivers well on consistency”. Its “big and spacious”, Scandi-style branches create a “vibrant and exciting” environment too, “but, oh my word, the prices…”
Summary
“Not Japanese nor pretending to be” – this Danish fusion-chain offers a suspicious-sounding-but-successful mix of “fancy sushi” with “plenty of other stuff on skewers” (i.e. yakitori ‘sticks’). “Some of the non-traditional additions don’t quite work, but those that do are lovely”; and as a group, “where so many others fail, it delivers well on consistency”. Its “big and spacious”, Scandi-style branches create a “vibrant and exciting” environment too, “but, oh my word, the prices…”
Summary
“Scandinavian sushi… sounds odd, but it works!” This Danish chain has proved a perhaps-unlikely hit, praised as “a concept that pays off” with enjoyably “fresh” and “eclectic” food and a “lively” style. “It has gotten much more expensive”, however, in recent times, and ratings have dipped accordingly. At the start of October 2018 they opened their biggest site yet on Chelsea’s King’s Road.
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