Harden's says
Caprice Holdings continues to expand its Ivy brand with a third casual café offering in the heart of St John's Wood. The 100-cover venue, on the former site of Megan's Café Grill & Bar (RIP), includes Parisian-style street-tables.
Harden's survey result
Summary
“The dangers of overextending the brand are writ large at these places” – the sub-sub-brand derivatives from the Theatreland classic, which haven’t taken off like the slightly posher ‘Ivy Brasserie’ spin-offs (perhaps because “they do this better at Côte”). They are not without supporters, who say they have fab locations and “look great” (SW19 is particularly “delightful”); or that although “supper is terribly disappointing, for breakfast they are an absolute joy enhanced by the refined surroundings”. Too often, though, they are dismissed as a “so-so brasserie chain that’s only really aiming for gullible out-of-towners” nowadays.
Summary
“Trading on a once-great name but disappointing in every category (except perhaps breakfasts)” – this brasserie brand themed around the Theatreland classic feels “very ‘chain restaurant’ now”. Some reporters do suggest their “comfort food staples” and “buzzy interiors” make them useful destinations, but too many suggest they are “haphazard” and “not a place to return to”.
Summary
“You know what you are getting” according to fans of this sub-brand, spin-off chain, whose ‘café’ branches are a cut below those trading as a ‘brasserie’. They laud its “acceptable” cooking and say, “it’s great to see how well the Ivy’s formula has been rolled out with very atmospheric décor”. Even fans of the “really nice buzz” inspired by these “costly surroundings” can find the food “pretty average” though. And harsher critics (of which there are many) say “what is the point of this expensive and dreadful group? They just demean memories of the original Ivy”. Top Tip – “really reasonable for breakfast with decent portions in a pleasant atmosphere” (and you can book in advance for it, too).
Summary
“A bit clichéd, but never lets us down”, say fans of the sub-sub brand of this famous brasserie chain, who “have no idea why its reviews are so bad”. For too many reporters, though, these outlets represent “a failing imitation of a classic that is itself rather variable”, with a “disappointing. expensive, mundane menu and inattentive service”. The best bet? “Stick to breakfast and enjoy the surroundings”.
For 33 years we've been curating reviews of the UK's most notable restaurant. In a typical year, diners submit over 50,000 reviews to create the most authoritative restaurant guide in the UK. Each year, the guide is re-written from scratch based on this survey (although for the 2021 edition, reviews are little changed from 2020 as no survey could run for that year).
Have you eaten at The Ivy Café?
Restaurant details
The Ivy Café Restaurant Diner Reviews
"very busy and crowded"
"Very nice Sunday lunch "
Opening hours
Last orders: 11 pm
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