The Ivy brand expansion reaches Edinburgh; in the group's first Scottish venture, Eric Garnier (former co-owner London's Racine) will oversee front of house at the New Town restaurant, which will open all day and boasts a mezzanine terrace and bar as well as 130-cover dining area.
Harden's survey result
“Lots of ladies lunching” indicates that this branch of Richard Caring’s Ivy roll-out is hitting an important segment of its target market. With its “reliably slick service” and “stylish surroundings”, it “doesn’t let you down” on keeping up appearances, but there’s a familiar feeling that, beneath the gloss, “the food is just ordinary” – and “rather overpriced”.
“Similar cooking and service to the London original – but don’t expect to spot any celebrities” at this glass-fronted outpost of what is nowadays a national chain (which enjoys “particularly good views from the first floor”). “The Ivy is aiming at ubiquity”, and generally meets expectations with its “consistent food”, “linen cloths and napkins” and “stylish surroundings”. “Prices seem a little steep for Edinburgh”, though.
In a ‘roll-out’ that would do McDonald’s proud, this iconic brand has gone for it this year, opening virtually simultaneously in practically all of the UK’s top restaurant cities. The ambition is impressive: let’s hope standards hold up better than they did when, for example ‘Browns’ tried to pull off a similar trick.
The Ivy on the Square Restaurant Diner Reviews
"Somewhere to go for the ambience, not the food. "
|Wine per bottle||£19.95|
|Monday||8 am‑12:30 am|
|Tuesday||8 am‑12:30 am|
|Wednesday||8 am‑12:30 am|
|Thursday||8 am‑12:30 am|
|Friday||8 am‑12:30 am|
|Saturday||8 am‑12:30 am|
|Sunday||9 am‑12:30 am|