Shepherd's Bush, Pizza Restaurant Guide

These “trendy pizza joints with a modern twist and clean, industrial interiors” serve “generously portioned and always-fresh” thin-crust pizza, attracting a good fan club for this 10-year-old group run by the late Terry Wogan’s sons, Mark and Alan. They make no claim to authenticity and are more influenced by New York than Naples – but the “bizarre combinations on the blackboard always turn out to be unexpectedly delicious. Believe in them!”.

With its foliage, fairy lights and heaters, this September 2020 newcomer – where tables are predominantly outside – injects a festive spark into a quirky space, next to Shepherd’s Bush market and the Goldhawk Road tube bridge (opposite the station). Founders Will Fuller of Soho House Group and Frazer Timmerman of Incipio Group aimed, apparently, to import a bit of East London groove to this converted railway arch and adjoining large yard, and judging by it being permanently packed they’ve succeeded! Pizza is the menu mainstay and staff try hard. A 120-seater, it’s also available for events.

“Quality pizzas served by nice people in a bustling, energetic atmosphere. What’s not to like?” It’s a formula that’s winning massive, post-pandemic expansion for the Elliot brothers’ chain, which is adding eight London sites this year. Perhaps inevitably with such fast growth, it no longer enjoys the stellar ratings of yesteryear, but to an impressive degree also evades criticism: “always decent…”, “I can’t speak for the authenticity, but they’re tasty as hell”. Top Tip: “their pizza home delivery kit is great fun”.