Harden's survey result
Steaks are “perfectly nice” but prices are “silly” at this glossy, “dimly lit” Argentinian steak house chain (whose Latino wine list is also a feature) – perhaps explaining why it went into administration in summer 2018. Under a rescue package that saw sibling brand Cau shut down, former CEO Martin Williams (who left in 2014 to set up M Restaurants) is returning to the helm. As of September 2018, it remains to be seen how many of the 12 London venues will stay open.
As “a place to impress”, especially on business, these well-known Argentinian steak houses are still well-recommended by some reporters for their “fine steaks” and “fabulous South American wines”. Even fans can find the bill “noticeably painful” however, particularly given the “indifferent” service, and critics feel the overall offering is “bland” and “outrageously overpriced”.
“It used to be so good, what happened?” London’s first upscale contemporary steak-house chain still wins praise for its “pretty fine Argentinian meat”, and “wonderful” Latino wines, but its glitzy (sometimes “very loud and very dark”) branches have increasingly “lost their charm”. “Stratospheric” prices are the main issue, and “with so many good steak options at all levels these days, it’s hard to see where Gaucho fits in”.
“The steaks are great… but value for money it ain’t!”; this “plush and glitzy” chain does still win fans for its “succulent” imported Argentinean meat, “excellent” south American wines, and “dramatic” decor, but it has many critics nowadays too, particularly regarding its “ludicrous” prices.
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Last orders: 10.45 pm