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The second branch of Icco, which also does delivery and takeaway.
Harden's survey result
There are “no frills at all” at this 20-year veteran pizza-joint in Goodge Street, with a branch in Camden Town – “but the fact that you can sit down with a tasty thin-crust pizza in central London for these prices (£3.95 for a Marinara) is well worth the lack of ambience”.
“Zero frills… unless you count the oil and spice shaker!” do nothing to dent the adulation for these utilitarian “pit stops” with “bare stainless steel tables and collection from the counter”. Fans say its “hot, fresh, thin-based pizza” is “about the best you can get at any price anywhere”, and “with a Margherita at £4 and not much more for other options, it is easy to see why there are queues out the door on busy lunchtimes”.