Harden's says
The second branch of Icco, which also does delivery and takeaway.
Harden's survey result
Summary
“Not just cheap and cheerful but good, cheap and cheerful” – “you can’t fault the pizza, thin-crust, well made to order, and tasty” at this veteran Goodge Street pizzeria, est. 1999, where a basic marinara costs just £3.95. There’s now a branch in Camden, as well as delivery-only outlets in Wood Green, Wandsworth and Croydon.
Summary
There are “no frills at all” at this 21-year veteran pizza-joint in Goodge Street (founded in 1991), with a branch in Camden Town – “but the fact that you can sit down with a tasty thin-crust pizza in central London for these prices (£3.95 for a Marinara) is well worth the lack of ambience”.
Summary
There are “no frills at all” at this 20-year veteran pizza-joint in Goodge Street, with a branch in Camden Town – “but the fact that you can sit down with a tasty thin-crust pizza in central London for these prices (£3.95 for a Marinara) is well worth the lack of ambience”.
Summary
“Zero frills… unless you count the oil and spice shaker!” do nothing to dent the adulation for these utilitarian “pit stops” with “bare stainless steel tables and collection from the counter”. Fans say its “hot, fresh, thin-based pizza” is “about the best you can get at any price anywhere”, and “with a Margherita at £4 and not much more for other options, it is easy to see why there are queues out the door on busy lunchtimes”.
For 31 years we've been curating reviews of the UK's most notable restaurant. In a typical year, diners submit over 50,000 reviews to create the most authoritative restaurant guide in the UK. Each year, the guide is re-written from scratch based on this survey (although for the 2021 edition, reviews are little changed from 2020 as no survey could run for that year).
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