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Harden's survey result
“Maybe the brand is a bit stretched”, but Richard Caring’s bold expansion is paying off by-and-large, certainly in commercial terms, and – though most branches’ average food-rating is run-of-the-mill – by the standards of large chains, the group delivers a consistent-enough formula, whereby folks accept predictable nursery fodder in return for a dependable dose of ‘affordable glamour’. The “beautiful and festive” Ivy Chelsea Garden (SW3) is the best known in the stable and it’s particularly “wonderful if you manage to get a table in their fabulous garden”. The “big and buzzy” Ivy Kensington Brasserie (W8) is less highly rated, but nevertheless fills a vital niche in the local market for a comfortable, atmospheric and versatile rendezvous (“its bar is also a fun place for a drink”). The City branches (The Ivy Tower Bridge, The Ivy City Garden EC2) and Canary Wharf outlet (The Ivy in the Park, E14) are the highest rated all-round (perhaps reflecting the ongoing lack of convivial spaces out east). “Awesome views” at Tower Bridge are distinct client-pleasers. Other branches taking above-average flak include The Ivy Soho Brasserie, W1 (“busy mayhem” with “slow and disorganised service”) and The Ivy Market Grill, WC2 (“nothing special, rather overpriced, and very busy”). See also Granary Square Brasserie.
“It’s a nice-looking and handily-placed brasserie”, but this recent Ivy spin-off is “really not as special as it tries to make itself out to be”. Fans say its food is “very acceptable for Covent Garden” but cynics feel that “they’re trading off the kudos of the brand, without putting the effort in”. Top Tip – “good for a special brunch”.
Last orders: midnight, Sun 11.30 pm