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Harden's survey result
“Hitting the spot when nothing but a burger will do”, say devotees of the original upmarket burger chain that started with a single outlet in 2001. Losses of £4.6million last year led to the closure of 24 sites around the country, but the number of reporters complaining of “generally indifferent” meals is still relatively minor compared to those who still see it as “a safe bet for the kids” or “sensibly priced and reliable, suggesting it’s a franchise worth saving.
Fans of London’s original upmarket burger chain still acclaim the “best patties around” but this stalwart brand is looking “a little tired and worn out” nowadays. In summer 2018, its owners Famous Brands announced they were ‘considering their strategic options’ after a £2m loss at the group, although many reporters feel “there’s nothing really wrong with the concept”.
“Hard to beat, even with all the new competition” – this “always reliable” stalwart (the first of the upmarket burger chains to hit the capital) still “does what it says on the tin”: “the burgers here are great, and as a venue for a no-fuss meal when the family are hungry and in a hurry” it’s “good value” and “very tasty”.
“Overtaken by funkier rivals”, but this burger franchise still wins solid support from most reporters for its “good value, really good selection of options, and excellent sides”.