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Harden's says
One of London's more petite burger chains (with sites in Marylebone and Chelsea) has now opened a third outpost in Soho. Founder Tommi Tomasson - the 'Viking of Burgers' - opened Iceland's first fast food restaurant with this concept in 1981 and now has 17 sites across Europe.
Harden's survey result
Summary
“Well priced, tasty” burgers make this long-running Icelandic chain (with two outlets in London and one in Oxford; as well as Berlin and Copenhagen) a “cheap ’n’ cheerful favourite” for some reporters. Veteran burger-slinger Tómas Tómasson founded the group 43 years ago, and in 2021 was elected to Iceland’s parliament, the Althing, at the age of 72.
Summary
The “Scandi bro-burger” consistently “hits the spot” at this Marylebone and Soho duo from Icelander Tómas Tómasson, who has 41 years in the burger business and a mini empire that stretches from his native Reykjavik to Copenhagen, Berlin, London and Oxford. Fun fact: Tómasson became the oldest first-time member of the Althing (Iceland’s parliament) in its 1,000-year history when he won election at the age of 72 last year.
Summary
Tómas Tómasson, creator of two burger chains in his native Iceland, can now celebrate 10 years at his “straightforward and affordable” Marylebone venue, which these days has “nice outdoor seating”. He also has outlets in Soho and Oxford.
For 33 years we've been curating reviews of the UK's most notable restaurant. In a typical year, diners submit over 50,000 reviews to create the most authoritative restaurant guide in the UK. Each year, the guide is re-written from scratch based on this survey (although for the 2021 edition, reviews are little changed from 2020 as no survey could run for that year).
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