Harden's survey result
In looks they are often “almost indistinguishable from the Byron that was replaced”, and Gordon Ramsay’s expanding chain (which has snapped up many of its rival’s former sites) does have fans who say it’s “better than expected” for “a decent burger”. On the flipside, though, there are almost an equal number of sceptics who feel “it trades on the Ramsay name with cooking that’s below par”: “we went not long after this branch had opened hoping for a reliable burger like we used to get there when it was Byron… never have we eaten one so awful”. Still, the roll-out continues with a recent addition near Farringdon station.
Gordon Ramsay’s Byron might be a better name for Big Sweary’s new burger chain, which – in its first year of operation – has already taken three of Byron’s former branches into its own stable. Launched in the City at the One New Change development in December 2020, after trials at several pop-ups: it’s run along similar lines to his Street Pizza brand – all burgers cost £15, and include fries and unlimited soft drinks. (One New Change also houses GR’s decade-old Bread Street Kitchen, for which a national roll-out is planned). It didn’t take long before more branches came along, on the former Byron branch on Charing Cross Road; on High Street Kensington, in Islington and – biggest of all – an 175-seater in the O2.
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