RestaurantsLondonSwiss CottageNW6

survey result

Summary

£47
   ££
3
Good
3
Good
2
Average
* Based on a three course dinner, half a bottle of wine, coffee, cover charge, service and VAT.

“A sushi bar in a shop” may not sound appealing, but these cafés operated by a Japanese food importer – in Ealing, Swiss Cottage, Golders Green and Marylebone – provide fresh, “clean-tasting” sushi, and they’re “good-value”.

Summary

£43
    £
4
Very Good
2
Average
1
Poor
* Based on a three course dinner, half a bottle of wine, coffee, cover charge, service and VAT.

Some of “the best (reasonably affordable) sushi in London” can be found at these supermarket/cafés operated by a Japanese food importer. But it’s all about the “fresh and addictive” plates – “service is a bit rough and ready when they’re busy” and the ambience “lacks soul”.

Summary

£43
    £
4
Very Good
2
Average
1
Poor
* Based on a three course dinner, half a bottle of wine, coffee, cover charge, service and VAT.

Some of “the best (reasonably affordable) sushi in London” can be found at these supermarket/cafés operated by a Japanese food importer. But it’s all about the “fresh and addictive” plates – “service is a bit rough and ready when they’re busy” and the ambience “lacks soul”.

Summary

£46
   ££
5
Exceptional
2
Average
1
Poor
* Based on a three course dinner, half a bottle of wine, coffee, cover charge, service and VAT.

Though centrally made, the sushi is some of “the best and best-priced in London” (“not surprising as they supply many of the top restos”) at this small collection of cafés, run by a Japanese food importer. “Don’t expect any ambience to write home about” – decor is “very basic” – while service is “fine without being personable”. Branches in N12 and W3 closed this year, which also saw the group rebrand from plain ‘Atari-Ya’.

For 31 years we've been curating reviews of the UK's most notable restaurant. In a typical year, diners submit over 50,000 reviews to create the most authoritative restaurant guide in the UK. Each year, the guide is re-written from scratch based on this survey (although for the 2021 edition, reviews are little changed from 2020 as no survey could run for that year).

Have you eaten at Atari-Ya?

Restaurant details

No dress code
75 Fairfax Road, London, NW6 4EE
Opening hours

Last orders: 10 pm

Best Japanese restaurants nearby

Jin Kichi
Japanese restaurant in Hampstead
£54
   ££
5
Exceptional
4
Very Good
3
Good
Sushi Murasaki
Japanese restaurant in Maida Vale
£55
   ££
5
Exceptional
4
Very Good
2
Average
Maguro
Japanese restaurant in Maida Vale
£56
   ££
4
Very Good
4
Very Good
2
Average

Best similarly priced restaurants nearby

Greenberry Café
Fusion restaurant in London
£47
   ££
3
Good
4
Very Good
4
Very Good
The Farrier
British, Traditional restaurant in Camden
£50
   ££
Wagamama
Japanese restaurant in Camden Town
£47
   ££
2
Average
2
Average
2
Average