The Soho House group continues its creep into the mid-market with the launch of this new Cecconi’s restaurant in Shoreditch, which will, we are told, be more akin to the glamorous Mayfair original (founded in 1971 by Sgr Cecconi) rather than the spin-off Soho pizza spot.
Harden's survey result
“Brash but fun” Italian bar and brasserie in Mayfair where “the people watching is good”, and where “a window table, especially when the front is open in summer, is the best place to be”. Service can be “slightly dismissive” and “it’s not the greatest food, but it’s worth it for the buzz”, and particularly popular for business entertaining, notably as “a go-to venue for breakfast with clients”. Owned by Soho House, it has been rolled out as a global brand, but how well its expansion goes within London remains to be seen. The year-old venture in The Ned (see also) is a bit of a non-event (“a business Italian with City prices, but nothing exceptional in the food”); and it’s still early days for its ‘Pizza Bar’ in Soho, or its September 2018 opening in Redchurch Street, Shoreditch.