Harden's says
This mini-chain from chef Nico Simeone (also in Glasgow and Edinburgh) serves a signature six-course tasting menu, which changes every six weeks (in style, cuisine and inspiration), served to 66 diners.
Harden's survey result
Summary
Glasgow chef Nico Simeone’s distinctive concept has grown into a national chain with 11 restaurants (including Fitzrovia and Canary Wharf) in just six years, offering a quick-changing succession of themed six-course menus for under £50 a head. It’s widely seen as “fantastic value” and has a sizeable fanbase amongst reporters (“every six weeks, the menu renews and for me, it is something to look forward to…”; “we simply love it and we’ve yet to miss a menu!” – “the Tokyo menu was so good we went back a second time”). Only a tiny few say, “you can feel you’re on a conveyor belt with lots of upsells”; or that the whole thing is “a dystopia of where restaurants will evolve”.
Summary
“Such amazing value for a six-course, themed, tasting menu” that changes every six weeks – that’s the USP of Nico Simeone’s national chain, which, over five years, has grown from its Glasgow base to number nine in total (with London having two: in Fitzrovia and Canary Wharf). Of course it’s “slightly gimmicky”, but on the whole it’s “a good effort at a budget experience”: “you get what you pay for, and while not all dishes hit the mark, and service can be a bit hit ’n’ miss (particularly at busy times), it is innovative, has a great buzz and is a lot of fun”.
Summary
Chef Nico Simeone’s “amazing-value set-meal” concept, launched in Glasgow in 2017, has now opened in Fitzrovia and Canary Wharf, offering “a six-course tasting menu for only £37” – a “clever formula” with “well thought-out feasts that entice a bubbly audience”. “The menu changes every six weeks”, and is “themed around an experience” – ‘the circus’, ‘the Amalfi coast’ and ‘the chippie’ have all featured – with the cooking winning high praise for “variety, skill and quality”.
For 33 years we've been curating reviews of the UK's most notable restaurant. In a typical year, diners submit over 50,000 reviews to create the most authoritative restaurant guide in the UK. Each year, the guide is re-written from scratch based on this survey (although for the 2021 edition, reviews are little changed from 2020 as no survey could run for that year).