Harden's survey result
“Mouth-watering steaks at eye-watering prices” is the harsh-but-fair summary on Huw Gott and Will Beckett’s famous and fashionable steakhouse chain. To its enormous cult following: “yes, it’s pricey, but – wow! – it’s worth it!”, thanks to its “melt-in-the-mouth” British-bred meat (some would say “the best in London”), “delicious sides”, “impressive cocktail menu”, and a “distinctly clubby” style that is, for a fair few expense-accounters, “perfect for business” too. With the inexorable expansion of the brand, though (next stop – NYC – with an opening in mid-2019, not far from Gramercy Park) has come an inexorable and ongoing decline in ratings, with increasing gripes about “hit-and-miss service”, an atmosphere that’s too “loud and busy”, and a feeling that “it’s not the Hawksmoor it used to be”.
Huw Gott and Will Beckett’s zeitgeisty steakhouse chain still hits just the right vibe for many savvy Londoners with their “casual but professional” service of “sublime” British-bred meat and “superb” cocktails, and for cooler business-types in particular “they never fail to impress”. Some “whopping price tags” give rise to complaints, but even though ratings have ebbed a little over the years with the roll-out of branch after branch (the latest in spring 2017 was a new “hipster” branch near Borough Market) the brand’s legions of fans remain very loyal: “It costs an arm and a leg, but you can rest assured that the arm and leg will be perfectly cooked!”
This cult steakhouse chain (soon to hit NYC) has carved a legendary reputation for its “expert” steaks featuring “brilliant quality” British-bred beef, and “glorious cocktails”, and it’s also a “go-to choice for a business lunch”. However, its ratings continue to slide – especially given the “noisy and unexceptional” ambience at some of the more “dull” locations – supporting those who say “Hawksmoor no longer stands out in a crowded field”, while, as ever, the bloated bills can seem “just too much like taking the whatsit”. All that said, the business is still on a roll and a new branch near Borough Market is to open in Spring 2017. Top Tip – “the stunning-looking Air Street branch is the best in the empire”.
“Utterly brilliant steaks” and “professional” cocktails have won cult status for Huw Gott and Will Beckett’s “lively and clubby” steak houses (a fave rave for “boozy business lunches”); they risk starting to seem “up themselves”, however, not helped by increasingly “stupid prices”.
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