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RestaurantsLondonBayswaterW2

survey result

Summary

“Excellent” seasonal British cuisine – and “modestly priced” too, especially given the quality of the ingredients – is complemented by a “thoughtful wine list” at chef/patron Tom Pemberton’s “wonderful neighbourhood restaurant” in Bayswater. The odd reporter feels “ambience is lacking”, but the majority say “the comfortable modern design and overall atmosphere is really conducive to a great meal”.

£50
   ££
4
Very Good
3
Good
3
Good
* Based on a three course dinner, half a bottle of wine, coffee, cover charge, service and VAT.

Summary

Chef/Patron Tom Pemberton’s “hearty, fresh, seasonal British cooking” is “very reasonably priced for London” and maintains his “elegant and low key” Bayswater venture as “a fabulous neighbourhood restaurant” (but one which draws fans from across town). Top Tip – “the good value lunch menu, which cuts no corners”.

£48
   ££
4
Very Good
4
Very Good
3
Good
* Based on a three course dinner, half a bottle of wine, coffee, cover charge, service and VAT.

Summary

Tom Pemberton’s “authentic, seasonal British food that’s always interesting and sometimes unusual” maintains a very loyal following for his “professional” Bayswater venture; “thoughtful wine list” too. Top Tip – “the set lunch is a particularly good deal”.

£49
   ££
4
Very Good
4
Very Good
3
Good
* Based on a three course dinner, half a bottle of wine, coffee, cover charge, service and VAT.

Summary

“Interesting, full-on flavours” from a “simple, high-quality British menu” inspire some foodies to suggest that Tom Pemberton’s “stylish” Bayswater fixture is “under-rated”. Top Tip – fans say the set lunch deal is “beyond incredible”.

£49
   ££
4
Very Good
2
Average
3
Good
* Based on a three course dinner, half a bottle of wine, coffee, cover charge, service and VAT.

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Have you eaten at Hereford Road?

Restaurant details

Highchair, Portions
Yes
65
Yes

Prices

Availability 2 courses 3 courses coffee included service included
Lunch £13.50 £15.50

Traditional European menu

Starter Main Pudding
£8.00 £15.50 £6.00
Drinks  
Wine per bottle £24.50
Filter Coffee £3.50
Extras  
Service 10.00%

Harden's says...

Hereford Road W2

A much-heralded no-nonsense British newcomer, in Bayswater, heavily influenced by owner Tom Pemberton's experience at St John Bread & Wine; though the food is generally sound, the overall experience fell short of our expectations.


Michael Winner sometimes notes how, to many in the 'hospitality' industry, a smile is as 'a silver cross to a vampire'. So it was on our visit to this much-awaited newcomer. To be fair, it wasn't the waiting staff who scowled at us, but the proprietor, Tom Pemberton - the ex-St John Bread & Wine man who is also the chef. Unfortunately, first impressions count, and if your going to put your kitchen up front, the chef/proprietor really needs to remember to smile at the customers, or at least to try.


Of course he may have been preoccupied by some behind-the-scene problem. Perhaps it was the staff issue: the waiters may have been more immediately affable than he was, but they did not compensate for the absence of greeting with particular zeal, professionalism or attentiveness. In fact - that man again - we felt at certain points that Winneresque napkin-waving was the only way we might hope to get any sort of attention.


Given the service, or rather lack of it, we had plenty of time to contemplate our surroundings, and our conclusion was that the all-white rear dining room, punctuated by dark-wood fittings and with a huge circular sky-light can seem cold on a grey Bayswater day. For parties of two, the American-diner-style banquette seating, towards the front of the restaurant, is almost certainly to be preferred.


No one has ever gone to the St John group restaurants for the ambience, though, and this place is surely really all about the food. What we had was hard to criticise, but equally tough to get too excited about. Bread, which might have been expected to be a highlight and came somewhat poncily half-toasted was ordinary. The aim of the menu is much-in-vogue, British directness and simplicity. But the realisation of pretty much everything we ate - including main courses of crab, guinea fowl and pork - was competent and no more. Nice to have on your doorstep, but no reason to cross many postcodes for. Even the puddings - in all their potentially sinful sticky date, rhubarby, pear-tart and ice-creamy lusciousness - didn't induce any eager plate scraping.


We should note that other reviewers have been more fortunate than we were - indeed, some have been swept away by the food. Let's hope our experience was atypical.


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3 Hereford Rd, London, W2 4AB
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Opening hours
Monday6 pm-10 pm
Tuesday6 pm-10 pm
Wednesday6 pm-10 pm
Thursday12 pm-2:30 pm, 6 pm-10 pm
Friday12 pm-2:30 pm, 6 pm-10 pm
Saturday12 pm-2:30 pm, 6 pm-10 pm
Sunday12 pm-4 pm

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