Harden's survey result
As “a nice option for a mid-shopping break”, Gordon Ramsay’s West End outfit off Regent Street improved its previously dire ratings this year, although the experience can still seem “beige”. It’s best with kids in tow, as under-12s eat free at any time from the menu of Tilly’s Treats, designed by junior TV chef Matilda Ramsay (“and the kids love the ice cream parlour too”).
It’s potentially a “lovely big space” just off Regent Street, but Gordon Ramsay’s West End operation is another one of his very own Kitchen Nightmares. There are fans for whom it’s “quick, cheerful, buzzy and does what it sets out to do”, but there are also too many critics who say to “avoid at all costs”: “it feels like a conveyor belt”, with “indifferent and chaotic service” and “laughably bad food”.
Gordon Ramsay’s “laid back” destination just off Regent Street inspires mixed feelings. That it’s “very family-friendly, with kids eating free” (if they’re 12 or under) earns it the parental vote, but more generally “the food is so-so, not spectacular and a little over-priced”.
It’s hard to get excited for or against Gordon Ramsay’s “informal” bar and grill concept, just off Regent Street; its best point is its “fun, laid back style”, but the whole set-up is rather “mid-range”, with food that’s “OK” but “unmemorable”, and service that’s “fine but not stand-out”.
|Wine per bottle||£28.00|
Heddon Street Kitchen
You never quite know what to expect at a Gordon Ramsay establishment. Within a mile or so of each other, you can have places which are very good (Pétrus, say), and places which are mediocre (Foxtrot Oscar). It’s one of the mysteries of the celebrity-chefdom lark that these famous ‘brands’ have transcended the need to offer any particular level of quality or consistency. Aren’t brands supposed to have brand values?
Gordon’s latest outpost, we were told, was to be a bit like Bread Street (of the City of London, and now HK). Fortunately, it isn’t really. Occupying a congenial space just off Regent Street, once a branch of Piccolino, it’s a much more intimate affair than the echoey and under-charged City operation. Technically we’re in Mayfair, but spiritually not: Savile Row may be just around a couple of corners, but its hand-worked threads are not sported by the punters here.
If you’re looking for similarities with Bread Street, though, glance at the menu. The first thing you notice is that simplicity is not the order of the day, in the sense that many dishes need a sentence to describe them, rather than a phrase. The second thing you notice is that even when dishes sound as if you could do this at home, they come with impressive prices. A rib-eye steak, for example, is £34, Mutton pie £21. Our simple lunch, for one, making economical choices for each of three courses, with a glass of wine and an espresso, came to £55.
The food is not bad. Bread rolls have good taste and texture. A tuna tartare was nicely piquant. The ‘cuisson’ of the sea bream (“with smoked aubergine, savoy cabbage, Castelluccio lentils and roast pumpkin”) was well enough judged, but finishing the dish was ultimately a bit of a chore. Perhaps a bit of crunch somewhere would not have gone amiss. The pear tart - the pudding most strongly recommended - was entirely as described, with no particular refinement or point of difference from a competent deli, and coffee likewise. The dishes came and went quickly: this is not really food to linger over.
So nothing particularly to criticise then, and nothing particularly to celebrate either. Perhaps, in an establishment where a couple could so easily spend £150 and up, one could hope for a little more? But at least you could be in and out within an hour, no problem.
3-9 Heddon St, London, W1B 4BE
|Number of Diners:|
|Monday||8 am-12 am|
|Tuesday||8 am-12 am|
|Wednesday||8 am-12 am|
|Thursday||8 am-12 am|
|Friday||8 am-12 am|
|Saturday||10 am-1 am|
|Sunday||10 am-12 am|