Harden's survey result
“The lobster roll is just lovely” at this surf’n’turf-meets-burger chain, where you’ll find “plenty of very tasty grub”. “I was expecting to be disappointed, but the food was excellent”. A dozen years on from its launch, the group’s nine London venues tend to be “full of people done up for a big night out, taking lots of selfies for their Insta”.
“Does what it says on the tin”, with “no delay making choices”. This “simple, good and easy” surf-and-turf chain has grown to nine sites in the capital in 11 years – most with “sufficient space to eat and talk” (rare enough in fast-food joints). The formula is working around the world, too, with openings from New York to the Genting Highlands in Malaysia. “Love the way they give you plastic sheets to cover yourself from flying bits of lobster!”
“Both the burgers and the lobster rolls attract long queues for a reason – they are very good”, agree fans of this 10-year-old surf ’n’ turf chain that has expanded to nine branches across the capital and a growing list around the world. “Prices are up sharply since launch though, so they’re not quite the value they once were” – nor are they as straightforward, with the initial flat price of £20 morphing into a more conventional menu of burgers and assorted seafood. The value offer now is in the “stunning lobster rolls, which have redefined for me and others how lobster should best be served” – so “stick to the lobster for good quality at a reasonable price”. The chain and its equally American-style stablemate Goodman steakhouses were founded and are still owned by Moscow-based Misha Zelman.
The cut-price surf ’n’ turf at this “fun, relaxed and reliable” operation “never fails” – “have a lobster roll as a starter, then a burger as a main”. Under the same ownership as the Goodman steakhouses, the London-based chain has consolidated to nine domestic branches plus the Smack lobster roll delivery-only spinoff, while expanding internationally in the US, Middle East and southeast Asia.
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