RestaurantsLondonSohoW1F

Harden's says

A vibey Japanese restaurant in the heart of Soho set across two floors connected by a flowing concrete staircase, offering an omakase bar, sushi and sashimi, and prime ingredients cooked over fire. It is the first venture from Artem Login's new Mad restaurant group, with food from ex-Ramsay chef Andy Cook and cocktails by Dino Koletsas, ex-Harrods and the Artesian bar.

survey result

Summary

Stylish Japanese-inspired restaurant in Soho set over two floors connected by a flowing concrete staircase, open in summer 2025 from Middle East-based entrepreneur Artem Login of L’Eto (the first opening from his new MAD group: see also Alta). Former Gordon Ramsay chef Andy Cook presides over a menu that stretches from sushi to prime British meat and fish cooked over binchotan charcoal, oak or birch. Downstairs hosts a sushi and omakase bar and a Tokyo-style ‘listening room’ with lounge seating.

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86 Wardour Street, London, W1F 0TQ

What the Newspaper Critics are saying

Daily Mail

Tom Parker Bowles was impressed by the lavish fit-out – “cash has certainly been splashed” – the muted acoustics and the high-grade Japanese cuisine at this new Soho hangout.

The sashimi and nigiri sushi – “pearlescent scallop, sweet as a first kiss, and three different cuts of tuna” – were “up there with the very best in town, no doubt about that”. Sardine tempura, “the light, burnished batter worn like a diaphanous silk slip”, beef tongue skewer, and whole bream in an intense langoustine sauce were all excellent, too. The only disappointment was a strange, rather slimy chicken and blood sausage tsukune.

Each dish was delivered to the table by head chef Nick Tannett, who was charming but his “interminable” spiel about each dish and its ingredients meant that any conversation was endlessly interrupted. “It’s a bore,” Tom admonished. “When the cooking’s this good, just bring us the bloody food.”

Tom Parker Bowles - 2025-11-16
86 Wardour Street, London, W1F 0TQ

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