Harden's survey result
Summary
Navigate through the pan-Asian section of Russian restaurateur Arkady Novikov’s ultra-luxe Mayfair scene, and you find an elegant if slightly incongruous classic Italian dining room at the rear. Key themes that emerge in survey feedback: it’s notably “overpriced”; the food’s not bad; and for a business encounter, it’s worth considering.
Summary
Wreathed in the über-Eurotrashy environs and telephone-number prices of Russian restaurateur Arkady Novikov’s well-known, Mayfair glamour-magnet, it’s hard to form a totally balanced judgement on its Italian dining room. It’s fabulously “overpriced” of course, but most diners do actually feel the “classic Italian cuisine” is “proper” and “delicious”.
Summary
Wreathed in the über-Eurotrashy environs and telephone-number prices of Russian restaurateur Arkady Novikov’s well-known, Mayfair glamour-magnet, it’s hard to form a totally balanced judgement on its Italian dining room. It’s fabulously “overpriced” of course, but most diners do actually feel the “classic Italian cuisine” is “proper” and “delicious”.
Summary
A few fans – all of whom seem to have put ‘Investment Banker’ in the occupation field of the survey form – feel the food is “first rate” in the Italian section of Russian restaurateur Arkady Novikov’s Eurotrashy Mayfair hang-out. Those not blessed with a career in the money factories are more apt to feel the experience is “appalling all-round”, with particular antipathy to the Sputnik-high prices – “bare-faced robbery!”.
For 31 years we've been curating reviews of the UK's most notable restaurant. In a typical year, diners submit over 50,000 reviews to create the most authoritative restaurant guide in the UK. Each year, the guide is re-written from scratch based on this survey (although for the 2021 edition, reviews are little changed from 2020 as no survey could run for that year).
Have you eaten at Novikov (Italian restaurant)?
Restaurant details
Prices
| Availability | 2 courses | 3 courses |  |
 |
 |
|---|---|---|---|---|---|
| Lunch | £22.00 | £26.00 |  |
|
|
Traditional European menu
| Starter | Main | Veggies | Pudding |
|---|---|---|---|
| £26.00 | £53.00 | £9.00 | £16.50 |
| Drinks |
|
|---|---|
| Wine per bottle | £44.00 |
| Filter Coffee | £2.80 |
| Extras |
|
|---|---|
| Service | 15.00% |
50a Berkeley St, London, W1J 8HA
Opening hours
| Monday | 12 pm‑12 am |
| Tuesday | 12 pm‑12 am |
| Wednesday | 12 pm‑12 am |
| Thursday | 12 pm‑12:30 am |
| Friday | 12 pm‑12:30 am |
| Saturday | 12 pm‑12:30 am |
| Sunday | 12 pm‑11 pm |
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