Another spin-off of Caprice Holding's Ivy brand, this time at One Tower Bridge - a new development next to City Hall and Tower Bridge. It is due to open in summer 2017 and will serve a similar all-day menu to the Ivy Chelsea Garden.
Harden's survey result
“Maybe the brand is a bit stretched”, but Richard Caring’s bold expansion is paying off by-and-large, certainly in commercial terms, and – though most branches’ average food-rating is run-of-the-mill – by the standards of large chains, the group delivers a consistent-enough formula, whereby folks accept predictable nursery fodder in return for a dependable dose of ‘affordable glamour’. The “beautiful and festive” Ivy Chelsea Garden (SW3) is the best known in the stable and it’s particularly “wonderful if you manage to get a table in their fabulous garden”. The “big and buzzy” Ivy Kensington Brasserie (W8) is less highly rated, but nevertheless fills a vital niche in the local market for a comfortable, atmospheric and versatile rendezvous (“its bar is also a fun place for a drink”). The City branches (The Ivy Tower Bridge, The Ivy City Garden EC2) and Canary Wharf outlet (The Ivy in the Park, E14) are the highest rated all-round (perhaps reflecting the ongoing lack of convivial spaces out east). “Awesome views” at Tower Bridge are distinct client-pleasers. Other branches taking above-average flak include The Ivy Soho Brasserie, W1 (“busy mayhem” with “slow and disorganised service”) and The Ivy Market Grill, WC2 (“nothing special, rather overpriced, and very busy”). See also Granary Square Brasserie.
If you don’t count the Ivy Cafés, this is the fourth spin-off from Caprice Holdings’ Ivy brand, this time at One Tower Bridge – a new development next to City Hall and Tower Bridge – set to serve a similar all-day menu to the Ivy Chelsea Garden. Given the, so far, remorselessly middling performance of all the spin-offs, next year we will likely treat all the properties as the single M.O.R. group which seems to be Richard Caring’s aspiration.