Another spin-off of Caprice Holding's Ivy brand, this time at One Tower Bridge - a new development next to City Hall and Tower Bridge. It is due to open in summer 2017 and will serve a similar all-day menu to the Ivy Chelsea Garden.
Harden's survey result
“On a nice day in the garden, there couldn’t be a better way to have lunch!” (or an “amazing brunch”) than at the Chelsea Garden branch of Richard Caring’s bold brand-extension – “easily the best of the Ivy offshoots”. But even fans concede that “service could be better” and that “you don’t come here for the food”: “it’s all about that warm, buzzy atmosphere in glorious surroundings (outside in summer you’ll swear you are in the South of France, watching the Provencal rosé making its way around the beautifully dressed ladies-who-lunch!)” The other branches offer a similar trade-off, with the outlets in Kensington and by Tower Bridge (“incredible views from the picture windows”) both scoring well for ambience, although their “comfort food” offerings are even more “memorably mediocre” than in SW3. ‘Ivy in the Park’ which is to open in Canary Wharf is the most recently announced arrival in the group (at 50 Canada Square Park). On the overall concept, reporters are split. For a majority “although the spin-offs are not to be compared with the original Ivy, their name does help give a certain dignity to the experience”. For a significant number though, “the brand is being trashed” with these “pretentious, unimaginative, chichi and average” imitations: “Obviously I understand the idea is to shamelessly exploit and monetise The Ivy name, but this is taking it too far!!”
If you don’t count the Ivy Cafés, this is the fourth spin-off from Caprice Holdings’ Ivy brand, this time at One Tower Bridge – a new development next to City Hall and Tower Bridge – set to serve a similar all-day menu to the Ivy Chelsea Garden. Given the, so far, remorselessly middling performance of all the spin-offs, next year we will likely treat all the properties as the single M.O.R. group which seems to be Richard Caring’s aspiration.
The Ivy Tower Bridge Restaurant Diner Reviews
"Great views . OK food, Service professional"
"Disappointing return visit - too noisy, staff rushing around, pre-theatre menu ok but the wraparound spoiled any real enjoyment"
"when the food eventually arrived it was ok for a "cafe", but we had to order 3 times (menu was over, they were out of our next choice). They would not cook a burger medium rare! (Blame Brusssels?)"