This “great Jewish restaurant on the fringes of Hoxton” is touted by fans as “hands-down the best place to get deli food in London”. Founders Mark Ogus and Owen Barratt crowdfunded the move to a permanent site after perfecting their ‘Jewish soul food’ classics on a market stall. “The attention to detail is fantastic: the pickles are tiny and piquant, the spicing spot on, the potato latkes shatter crisply”. Top Tip: “perfect soft and fatty salt beef and pastrami”. In summer 2018, having smashed a Crowdcube fundraiser target, they have plans to expand into a national chain starting with another three London sites: the first to be in the new Victoria Market Halls development.