Harden's survey result
“Once upon a time this chain of posh burger joints stood out from the pack”, but – in an ever-moving and competitive market – its troubles in Spring 2018 were well publicised, with five of its 39 restaurants within the M25 (and a total of 16 nationally) having closed. That said, while the view that it is “OK but nothing special” has become widespread nowadays, it still remains one of the most talked-about brands in the survey; ratings improved a smidgeon this year; and a fair few reporters feel that “the business may be in trouble, but the burgers are still the real deal”. Top Tip: “love the courgette fries”.
Supporters say “hats off to an unformulaic formula”, but enthusiasm is waning fast for this ‘posh patties’ group, which seems increasingly “overtaken by the independent burger joints”, and whose ratings are heading inexorably south. Supporters do still applaud its “upmarket burgers and good choice of sides”, but there are too many former fans who – amidst gripes over “slipping standards” and “soulless” branches – say its “descent to chain-dom” is nearly complete. (Whether Tom Byng its founder stepping down as CEO at the end of the 2016 is causative or symptomatic is hard to read).
“Still love it when a burger is needed!”; the leading ‘posh patties’ chain is “not what it was” when it first started, but the styling of its individually-designed branches are “a cut above other burger bars” and – while “it offers nothing mindblowing, it’s the best failsafe” for its huge armies of fans.
“In spite of the Five Guys and Shake Shacks of the world, this takes some beating!”; its attractive, “individually designed” branches “come in all shapes and sizes”, staff are “very cheery and efficient” and “you always get a delicious burger”.
|Wine per bottle||£16.50|