Monty’s Deli, an east London market stall inspired by a grandfather’s love of traditional Jewish food, will move into a permanent site in a former Hoxton bakery in April following a successful crowdfunding campaign.
The business will operate as a cross between a deli and a restaurant, serving deli classics such as bagels and Reuben sandwiches by day followed by whole joints of salt beef or pastrami plus a full Shabbat dinner of chopped liver, chicken soup, roast chicken with trimmings and lokshen pudding in the evenings.
Founder Mark Ogus grew up in north London and was introduced to Jewish food by his grandfather Monty, whom he describes as a fresser – the Yiddish expression for a ravenous eater.
Ogus and his business partner Owen Barratt take their calling seriously, smoking their own pastrami, salting their own beef, mixing their own ferments and mustard and hand-rolling bagels that are wrapped in hessian and baked on traditional cedar planks.
Presentation will be theatrical, with meat prepared at a slicing bar, laced with plenty of humour: the mensch sandwich comes with extra-fatty meat, while the ultimate challenge to east London’s greediest fressers is the meschuggener – the crazy guy.