Harden's survey result
For 25 years we've been curating reviews of the UK's most notable restaurant. This year diners have submitted over 60,000 reviews to create the most authoritative restaurant guide in the UK.
“Channel your inner hipster, and cruise along” to these grungily-glam, industrial-style Soho House-owned haunts (“you have to be under 30 really to appreciate them fully”). They seemed a little more “over-stretched” this year, but for somewhere so “achingly trendy”, service is surprisingly “amiable” and while the pizza is “inauthentic”, it wins lots of praise for its “unusual toppings and fantastic, thin crispy bases”.
“Get your skinnys on, brush up the face fur and maybe have a tattoo also” if you visit these “too-cool-for-school, hipster heavens”. But it seems “you can have both style and substance” – staff are “friendly” and the pizza is “totally inauthentic yet utterly delicious”.
Permanent long queues attest to the success of this “happening” chain, where the “unusual” dishes offer “a great twist on pizza”; beware, though – “it’s like there’s a sign on the door, saying ‘No Entry without beard, check shirt and Converses’”.
“Skinny jeans and face fur are ‘de rigueur’” at these “warehousey” hang-outs (which now include a “painfully trendy” Kentish Town branch); its “reinvention of pizza”, though, can come as a “genuine surprise” – “spot on”.
Pizza East Restaurant Diner Reviews
"One heck of a buzzy hipster vibe. Lovely atmosphere for casual dining on well delivered pizzas and other comfort foods. Service at times was a little stretched, but the staff at the door were very amiable. Maybe need to turn up the lighting but perhaps eye sight not such a problem for the younger clientÃ¨le."
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Last orders: Sun-Wed 11 pm, Thu midnight, Fri & Sat 1 am