Harden's survey result
“A dilution of the Ivy name” – the cheaper, more bistro-esque ‘Café’ sub-brand is “a woeful imitation of the original” that’s “all style and has nothing else to recommend it”. Even many of those recommending breakfast – its best feature – say the results are “very predictable”, and later in the day you get “standard pub grub-type food at fine dining prices” served by “brittle” and “amateur” staff. “Avoid at all costs!”
Bistro fare that’s “deeply average at best”, particularly at the newest St John’s Wood branch (on the site of Megan’s, RIP) of these still-young spin-offs from the legendary original – plus “snobbish and unhelpful service” – do not bode well for Richard Caring’s rapid roll-out of (ie shameless cashing-in on) this celebrated brand, of which these The ‘Ivy Cafés’ are the sub-sub-brand (compared with the slightly more upmarket sub-brand ‘The Ivy Grills & Brasseries’). The West End outlets are better, and fans do say their atmosphere generally “lifts them out of the ordinary”, but “with this caché surely they can afford better chefs?”
“Hooray, Wimbledon now has an Ivy! (in place of an old branch of Barclays)” – and Marylebone too, has a “busy and bustling” branch (on the site that was Union Café, RIP) of this spin-off chain. But whereas many fans do find them “fun” and “attractive”, they are also crowded and “quite expensive”, with comfort food that’s arguably “not much better than at Côte” (Richard Caring’s other successfully rolled out money-spinner of recent years).
The Ivy Café (Group) Restaurant Diner Reviews
"been to several locations always constant its like an upmarket Cote"
|Wine per bottle||£19.95|