Not far from South Kensington tube, a large new (late-2008) pizzeria that’s quickly become very popular.

OK, they seated a table for 20 just before we came into this large pizzeria. But the number of would-be Saturday lunchers we saw turned away suggests that this South Kensington newcomer would have been jam-packed anyway.

So what are the attractions? Well, friendly staff with a can-do attitude make up one part of the package. And the lofty and spacious interior is smartly decked out too, if in the slightly bland sort of way that says this hopes to be a chain one day. The food is rather in keeping with the décor, but the pizzas and pastas were generally reasonably satisfying.

So ‘just’ a goodish all-rounder, then. But a reasonably priced one too, in an area that is rather lacking in such things at the moment. (There’s no PizzaExpress, for example, within easy walking distance.)

An intended co-launch at Westfield – where, we’re told, there’s quite a lot of competition – has apparently been put on hold.

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